Thanks ELLA DROR to keep myself up dated. That is the LA based indie label JOYRICH which hosts now a 1st pop-up shop in UK at Machine-A, which proofs its notorious growth for an up coming brand since estabilished in 2007 by its founder Tom Hirota that has projects collaborations with names such Keith Haring, Simpsons, Betty Boop and has taken heart of people like Azaelia Banks, Rihanna, Wiz Khalifa with its #LAIDBACK atitude and colour pop iconic itens.