AS FALL COMES

Quite interesting the development of fashion designer HELOISA FARIA. Yesterday night I’ve popped up on Heloisa shop based on the heart of Vila Madalena to check out garments of the fall 15 collection. And guess what ? It was such a surprise to see it growing in shapes and forms together with a bolder language of expression without loose sight of the label signature.

Representing a small scale of independent designers challenging the street style versus etnicity generating edge very much cosmopolita creations, sophisticated nonetheless comfortable with no pretensions but chic.

Below, some Heloisa Faria Fall 15 collection spots.

 

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HELOISA FARIA
R. Harmonia, 342
Vila Madalena

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